Objectified

From an artist’s perspective, the movie Objectified was a good showing of the technical aspect of creation. For the viewer to see how a large company such as OXO, or Apple, designs and finally creates a product for public use is awakening and overall pleasurable experience. One of the speakers in Objectified mentioned that “A designer realizes what people need even more than they do,” which I find to be a telling quote. It is a designer’s job to forecast what the populous desires. Be that expensive looking furniture for a cheap price, or a new technological creation. It isn’t the designers who demand the production, buy the buyer who insists on the new and the better. Alternatively, a designer must focus in on the buyers wants, they have to make a design that “distinguishes you”, and they cannot simply assume that you will be interested in something that doesn’t “make a statement to yourself about yourself.” In short, industrial design is about turning out products, that people want to buy, and I find that theme was accentuated thought the entire movie.